Google and the Politics of Tabs

Posted by shirley on October 02, 2008

At the recent Picnic Conference, held in Amsterdam from September 24 to 26, web epistemologist Richard Rogers presented several fairly recent Govcom.org projects in the Virtual Platform e-art Dome.

The e-art exhibition itself featured Govcom’s project elFriendo, interestingly subtitled ‘Taking the Work out of Social Networking’ and a welcome wink to the many social networking themes of the conference. The tool allows for the automated creation of full-blown MySpace profiles by merely naming three of your interests. Mining the existing resource of social network profiles further enables elFriendo to compare your interests with a wannabe-friend, or fix a complete profile make-over that will fit you in with a new crowd in no time.

Switching from the politics of social networking to the politics of the Google Interface, another approach was taken in the Google Politics of Tabs-video, of which a preview is a offered below. Rogers explained that by making use of the Internet Archive’s Wayback Machine as a website research tool, Govcom.org has been able to visualize the ‘demise of the directory’ in the Google interface since the year 2000. In a way consistent with the current dominance of searching over browsing/’surfing’, the demise of the ‘web librarian’ indicates a change in both user behavior and search engine policy.

See what Govcom.org writes on the research of natively digital objects, or watch the original on crookedline.nl.